Leading strategically in an interdependent, diverse and complex world
26 November 2019
During AIJA’s Half-Year Conference in Miami the SCILL commission organised a workshop on leading strategically in an interdependent, diverse and complex world. The workshop addressed how vital it is to use thinking and acting to address the most strategic challenges and opportunities. Leslie DePol, CEO & co-founder of Polarity Partnerships, re-examined some of the strategies we employ to reduce vulnerability and negative exposure from a provocative and more aspirational point of view. Leslie taught our delegates simple processes that can be applied to complex challenges to achieve better outcomes.
Through the workshop delegates discovered that ‘an either-or solution’ is a type of solution that generally leads to a one-sided solution whereby problems can be solved by either-or solutions. A dilemma (what Leslie calls a polarity) cannot be solved by an either-or solution because the extremes that lead to the dilemma or polarity are interdependent opposites or poles. This taught our delegates that each pole of a dilemma has valid values and valid fears that can and should be taken into account. This can best be illustrated by the following example: ‘It is always in the best interest of the parts to care for the interest of the whole.’ And at the same time: ‘It is always in the best interest of the whole to care for the interest of the parts.’
In the interactive part of the session, participants took a polarity assessment, with a focus on diversity. The participants learned that the interdependent opposite of diversity is belonging. As there's nothing wrong with creating an organisation of belonging but not if this organisation neglects diversity.
Moreover, as part of the session, participants learned and practiced methods which help them to include and respect both opposites in finding a possible solution. As well as leveraging polarities by creating action steps to gain or maintain the upsides of both values, competencies or objectives and to identify early warnings that let you know that you are over-focusing on one value, competency or objective to the neglect of the other.
Diversity is the overarching theme of 2020 for AIJA. The SCILL workshop is one of the many more educational and awareness initiatives to follow around this topic next year.
The SCILL commission is the Skills, Career, Innovation, Leadership and Learning commission. You can keep updated with SCILL commission activities by joining their LinkedIn group. We look forward to future events organised by the SCILL commission!
Thank you to Friederike Henke, President of the SCILL commission for her contribution to this blog article.
First AIJA healthcare seminar on medicines and medical devices
12 November 2019
From 27 to 29 June 2019, 50 participants from 18 countries attended the first AIJA Healthcare Seminar on 'Medicines and medical devices in the EU Single Market - dreams and reality' in Zurich. The seminar was organised by AIJA's Healthcare and Life Sciences Commission. The topics discussed included parallel trade, the new Clinical Trials Regulation ('CTR'), the impact of the new medical devices regulations ('MDRs') on study agreements and distribution contracts, challenges for the healthcare industry in view of Brexit, and the Falsified Medicines Directive ('FMD'). In addition, two keynote speeches on portfolio transformation and the Swiss regulatory system were part of the programme.
Janine Reudt-Demont, MLaw, LL. M., Attorney at Law, Pestalozzi Attorneys at Law Ltd, wrote about the main highlights of the seminar in the Life Science Recht Journal (Issue 4/2019). Below some of the key points from her article.
Portfolio transformation in export markets
The seminar kicked off with a keynote speech given by Dr. Stefan Ibing from Novartis Pharma Services AG (Switzerland). The speaker provided practical insights into portfolio transformation of a pharmaceutical company in export markets. Stefan Ibing explained to the participants that portfolio transformations are often structured as asset deals and that therefore, business units needed to be switched country by country, asset by asset and employee by employee. In a very interesting discussion with many questions raised by the audience, he talked in detail about possible issues with regard to the transfer of personnel, the transfer of product assets as well as the reorganisation of the supply chain. The speaker also reminded the participants to always verify the tender situation, i.e. to clarify whether there are any open tenders that are still unfulfilled, whether tender applications have been filed and if so, what their status is. Clarifying the tender situation is particularly important in case of a change in distributor in a respective country.
Panel and workshop on parallel trade
The panel was moderated by Martin Abraham (Czech Republic) and included Marek Holka (Slovakia), Indrikis Liepa (Latvia), Dr.Philippe Seiler (Switzerland) and Koen T’Syen (Belgium) as speakers. During the panel, they addressed experiences with parallel imports and exports of pharmaceuticals.
The panellists first discussed the legal situation in the EU and the individual Member States as represented in the panel. They critically assessed the legality of strategies pharmaceutical companies could resort to in order to try limiting parallel trade, such as supply quota systems, dual pricing, 'direct to pharmacy' systems and product life cycle management strategies. The evaluation of these practices is to be made under the (EU and national) competition law rules and the EU pharmaceutical regulatory framework, including the obligation of continuous supply applying to marketing authorisation holders and distributors. The panel further discussed whether and to what extent EU Member States are allowed to adopt legislation that restricts parallel trade to tackle the problem of medicine shortages. The speakers explained that the validity of such national legislation is to be assessed under the EU rules on the free movement of goods. With regard to Switzerland and based inter alia on the Swiss Federal Supreme Court’s decision in the Elmex-case, it was concluded that restrictions of passive sales were generally considered forbidden restrictions of competition unless justified for reasons of economic efficiency (e.g. reduction of distribution costs also in favour of end customers) whereby restrictions of active sales outside of a certain territory and selective distribution systems were generally considered allowed.
In the second part of the panel the active participation of the audience was required, as a complex case scenario involving parallel trade of pharmaceuticals was presented that needed to be analysed in small groups. After a short preparation time, each group had to present and plead its case before the mock tribunal presided by Dr. Stefan Ibing. The key learning from the mock trial was that even if the legal principles such as the principle of proportionality were clear, it was far from easy to apply them in practice. A careful analysis is required in light of the factual circumstances of each individual case.
Panel on the New Clinical Trials Regulation
Tfmup Akhundov (Russia), Dr. Jan Henning Martens (Germany), Jackie Mulryne (United Kingdom) and Nina Studer (Switzerland) got to the bottom of the new Clinical Trials Regulation that has entered into force on 16 June 2014, but will only enter into application after an independent audit and a period of six months starting from a confirmation notice published by the European Commission. It is currently estimated that the CTR will come into application during 2020. The CTR harmonises the assessment and supervision process for clinical trials throughout the EU and aims at setting the highest standards of safety for study participants as well as increasing transparency of trial information. Against this background, the panel pointed out that the new CTR as 'single entry point' particularly facilitates multicentre studies. Local ethics approval must, however, still be obtained.
Specifically addressed was the rather tricky interplay between the CTR and the GDPR. On the one hand, the GDPR provides that a data subject must at all times be able to withdraw consent and request the deletion of its data. On the other hand, according to the CTR, a withdrawal of the informed consent given to take part in a clinical trial shall only be possible for the future in the sense that activities already carried out and the use of data obtained based on informed consent before its withdrawal, are not affected. The speakers called the audience's attention to this issue and informed that the European Commission had addressed the interplay between the CTR and the GDPR in a Q&A document published on IO April 2019. In this document, the European Commission points out that the informed consent in the context of the CTR is a safeguard and not a legal basis for data processing, which is why it is important to distinguish between the requirement for consent from a person to participate in a clinical trial on the one hand, and the requirements for a lawful processing of personal data under the GDPR. According to the Commissions view, the withdrawal of consent to participate in a clinical trial under the CTR may, not necessarily affect the processing of personal data gathered in the context of that trial. The personal data may continue to be processed where there is an appropriate legal basis for such processing under the GDPR. In such cases, the personal data of that person gathered before the withdrawal shall be kept for the purposes and under the conditions defined in the study protocol and the legislation. Based on these guidelines, the speakers discussed whether one should, in a clinical trial context, rather rely on other grounds for the processing of personal data than on consent. As (i) if consent is used as the lawful basis for processing, there must be a possibility for individuals to withdraw that consent at any time and there is no exception to this requirement provided for under the GDPR with regard to scientific research. But also as the (ii) withdrawal of consent under the CTR does not affect the processing operations that are based on other lawful grounds, such as legal obligations of the sponsor and the investigator (e.g. with regard to adverse event reporting).
The panellists also drew the audience’s attention to the small differences between the CTR and current Swiss law and explained possible Brexit-scenarios with regard to the implementation of the new CTR and its impact on ongoing clinical trials. Finally, the panellists provided an introduction to the Eurasian Economic Union unified market of medicines of which inter alia Russia forms part.
Challenges and opportunities of the New MDRs from a Swiss perspective
Keynote speaker Dr. CARLO CONTI (Switzerland) spoke about the challenges and opportunities faced by Switzerland in view of the transposition of the MDRs into Swiss law. He particularly stressed the importance of negotiating - in parallel to such transposition by way of making the necessary adaptions to the respective Swiss laws (such as the TPA, the MedDO ,etc.) - an update of the mutual recognition agreement in relation to conformity assessments ('MRA'). Only such update would allow Switzerland to continue participating in and preserving market access to the EU market as equal as today. The speaker further emphasised that it was crucial for the Swiss regulator (Swissmedic) to be able to continue cooperating intensively with the market surveillance authorities of the EU Member States.
Panel on the new MDRs and their impact on study agreements and distribution contracts
Marco Blei (Italy), Arne Feber (Czech Republic), Dan Mihai (Romania) and Janine Reudt-Demont (Switzerland) talked about practical impacts the new MDRs will have on study agreements and distribution contracts. Based on the increased transparency demands posed by the MDRs, the panel inter alia addressed the new Unique Device Identification ('UDI') requirements as well as the fact that rather extensive information on clinical studies with medical devices will become publicly accessible based on their inclusion into the European database on medical devices ('Eudamed'). The speakers further pointed out that the MDRs provide for disclosure of quite far reaching design and manufacturing information and that stakeholders should, thus, be even more aware to accurately protect their trade secrets, know-how and intellectual property rights in time, e. g. by implementing sufficient confidentiality clauses into both, agreements relating to studies with and the distribution of medical devices.
The panellists also discussed the interesting question of whether a manufacturer of hi-tech medical devices may implement a selective distribution system in a manner that is compliant from a competition point of view. Further views were exchanged on the impacts of the MDRs on liability clauses in distribution contracts. Despite the MDRs quite clear assignment of obligations and liabilities to the manufacturer, the authorised representative (if any), the importer and the distributor, it was deemed very important to clearly allocate liabilities in a distribution contract between the various subjects in the distribution chain and to answer at least the following questions: Who is responsible? For what? And to what extent? With regard to data protection impacts, besides the generally strengthened conditions for consent and the enhanced information rights as well as typical data protection clauses in distribution and clinical study contracts, the panel elaborated on the required content of an informed patient consent to participate in a clinical study. Next to the essential information on the kind of personal data processed, the purpose as well as the legal basis for processing, the privacy information accompanying the consent form should also include information on how the data subjects rights are protected. Specific consent requirements may apply, for instance, to the collection of biological samples as well as to the further use of personal data for future scientific research.
Brexit panel on challenges for the healthcare industry
A lot has already been written and said about Brexit - most of it sounds like a glimpse into the crystal ball. The panel consisting of Dr. Amalia Athanasiadou (Switzerland), Michaela Herron (Ireland) and Ewan Townsend (United Kingdom) however, managed to present a very relevant and interesting analysis of the different Brexit-scenarios and the challenges for the healthcare industry (pharma and medical device companies).
The panel not only discussed what will happen to the marketing authorisations issued based on EU law, but also explained that Brexit gives raise to supply chain challenges, such as the need of finding a balance between the fear of "out of stock" versus the risk of overstocking. Also other challenges, such as the end of free movement of goods, questions of infrastructure locations and concerns with regard to quality risks due to delays at the border were addressed. Interestingly enough, pharma companies may have reservations about working with service providers having their servers in the UK, due to questions of data protection.
The speakers further pointed out that there were different possible scenarios to keep in mind with regard to the exhaustion of intellectual property rights and parallel trade as the UK will have to choose which exhaustion regime to apply: international exhaustion, exhaustion within the EEA (regional or national exhaustion).
With regard to medical devices, a hard Brexit would mean inter alia that an authorised representative must be established within the EU27 and that UK notified bodies would no longer be listed on the EU Commissions information system.
Panel on the Falsified Medicines Directive
The panel consisting of Michal Chodorek (Poland), Per Hedman (Sweden), Clara Pirez (France) and Barbora Vrablova (Czech Republic) moderated by Ilja Czernik (Germany) introduced the Falsified Medicines Directive. The audience was informed that the safety features provided for by the FMD applying since 9 February 2019, such as the inclusion of a Unique Identifier ("UI") on the outer packaging as well as a device allowing verification of whether the packaging has been tampered with (so called Anti-Tempering Device ["ATD"]) needed to be mandatorily followed for prescription drugs (unless for prescription drugs listed on the exemption list¬) but not for OTC-products (unless for OTC-products listed on the mandatory list). The panel, however, cautioned to bear in mind that each EU Member State had the opportunity to be stricter, so the locally applicable requirements should always be checked. The speakers further explained that the FMD was only applicable to drugs for human use placed on the European market, but not to veterinary use products.
According to the panellists, the biggest challenges in implementing the FMD lie with the middle of the supply chain, because both, the manufacturer’s responsibilities (e. g. to seal the products, to affix the UI and upload it to the European hub [the EMVS ]) and the dispensing healthcare institutions duties (e. g. to verify and decommission each product against the EMVS and national verification systems) are quite clearly regulated. This is, however, not the case with regard to the responsibilities of wholesalers and distributors, despite the Commission Delegated Regulation (EU) 2016/16 detailing how medicine authenticity shall be verified and by whom. In general, Article IO of the Commission Delegated Regulation states that also wholesalers must verify the authenticity of the UI and the integrity of the ATD. Chapter V then, however, only addresses the case of a middle supply chain consisting of one wholesaler only. I. e., it remains unclear if and to which extent the safety features must be verified as well by other stakeholders of the supply chain, such as distributors, sub-distributors or logistic providers. The speakers further pointed out that verification of compliance was additionally complicated as there are no aggregated product codes. It is, thus, not sufficient to check one code, but every single code and package must be checked, which is impracticable.